Transforming their digital presence by seamlessly building a headless CMS, revitalizing their outdated branding, and designing a dynamic website with strategic interactivity, vibrant color blocks, and a optimized landing pages for generating organic leads
Uptempo
Visual Identity Design • Web Design • Illustrations
Simplified design with a colorful punch
Uptempo's visual guidelines worked well for print but didn't translate well to web. They needed a designer who could simplify the design while ensuring the branding was consistent. We worked with their engineering team to develop a design system that made it easy for non-technical marketers to create landing pages. Using Figma, we created a new typography scale, secondary color combinations, and many new blades for marketing campaigns and general website pages for events, resources, crash courses, and more.
Year
2023 - Present
Industry
Marketing Software
Services
Cleaning up the design system
Our primary objective was to enhance user experience by optimizing our website’s design and layout. We focused on refining typography, implementing a grid system, and replacing complex illustrations with simpler diamond icons. These changes resulted in a more cohesive and visually appealing website, offering visitors an improved browsing experience.
Web and Graphics Galore
From landing page design to email template design to sticker illustrations, we were able to blow Uptempo away with our quick design process for everything digital. We even helped pull off an entire virtual conference in less than a month by asking the right questions and delivering some design bangers on the first round. Communication is easy when we’re integrated into their Slack and Asana system, and we would be happy to do the same with all future clients.
